The Swiss Packaging Award is an award by the Swiss Packaging Institute, SVI, to recognize outstanding achievements in the field of packaging in seven categories. The aim of the competition is to showcase the creativity and innovation of the Swiss packaging industry. Winners of Swiss Packaging Awards are able to participate in the World Star international packaging competition.
The Victorinox Ella flacon wins the Audience Award and secures a place amongst the top 3 in the Design category.
For the development of the packaging, the core values of Victorinox – design, innovation, quality, and functionality – have been specifically taken into account. A mirror has been integrated into the bottle to enable a quick beauty check. The rubberized casing offers protection against glass breakage and is well suited for transport. The innovative on/off-closure is replacing the cap and the feminine wrist strap can be used as a key ring.