Victorinox at the new Design Museum London

The Tinker Swiss Army Knife has been selected by a crowd sourcing initiative to feature in the permanent Designer Maker User exhibit in the new London Design Museum which officially opened its doors to the public this week in London. The Designer Maker User exhibition tells the story of contemporary design, the wall exhibiting 200 objects nominated by the public from 25 countries. The wall displays a diverse selection of products that demonstrate the intimate relationships that we have with the everyday objects that shape our lives.

Excited to have the Swiss Army Knife included in this iconic exhibit, Victorinox CEO Carl Elsener said, “It is an honour to be part of the landmark exhibition at the Design Museum by being recognized as a notable design. Our heritage dates back to 1884 when my great grandfather, Karl Elsener, opened a small cutler’s workshop in our hometown of Ibach-Schwyz. His idea of a compact knife with a range of practical functions birthed the success of the Swiss Army Knife. From that first design, Victorinox still evolves from quality, functionality, innovation and iconic design, which has now been affirmed by the Design Museum’s inclusion of it in  ‘Designer Maker User’.”

Victorinox Tinker Swiss Army Knife
The Tinker Swiss Army Knife