It’s a great pleasure to announce that our newest men’s fragrance, Swiss Army Rock, has been honored with two WorldStar Packaging Awards in the categories “Health & Beauty” and “Luxury”.

Matthias Seyfang, CEO of Victorinox Swiss Army Fragrance AG, was attending the award ceremony in Düsseldorf, Germany to personally accept the two WorldStar Packaging trophies:

With Swiss Army Rock, we have succeeded in implementing something entirely new. For the first time in the cosmetics industry, real stone was used as a packaging element and the Victorinox emblem made of genuine slate decorates the flacon. Because of the natural slate stone, every Swiss Army Rock flacon is one of a kind, which emphasizes the unique character of this fragrance.

The WorldStar Packaging Award is the most prestigious competition in the industry. In 2017, 291 products from 35 countries all over the world were evaluated. The award winners include renowned brands such as L’Oréal, Nivea and Coca Cola. To be entitled for the WorldStar Awards the entry must be the winner of a national competition.  In 2016, Swiss Army Rock has been honored with the Swiss Packaging Audience Award.

For more information, please visit our website or the official website of the WorldStar Packaging Awards:


Impression from the award ceremony: