I.N.O.X. LAUNCH IN BUENOS AIRES, ARGENTINA

Continuing with the international media launches, it was time for Argentina to celebrate the arrival of the new I.N.O.X. collection. The PR event took place on October 7th at Olsen. 60 guests spent a beautiful evening discovering the qualities of this watch with a striking 3D hologram. Rogelio Abella, president of Suevia Group (distributor of Victorinox Swiss Army in Argentina), made the speech presentation and caught everyone’s attention by unveiling the videos of some of the tests this incredible watch went through. The popular journalist and friend of the brand, Juan “Rifle” Varela then did a lucky draw among all the guests to win an I.N.O.X.

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I.N.O.X LAUNCH IN JAKARTA

The worldwide launch of I.N.O.X. continues! On September 19th it was Indonesia’s turn to organize a PR event which took place at the POSTE Kitchen + Bar in Jakarta. Media fashion and lifestyle editors enjoyed a casual talk show presentation over an intimate lunch for 20 guests. The extraordinary toughness and super-resistance of I.N.O.X. was showcased with visually captivating “highlight towers” and an “experience table”; as well as the most-anticipated unveiling of I.N.O.X. jaw-dropping test videos for the first time.

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I.N.O.X LAUNCH IN TOKYO

After I.N.O.X.’s big launch at Victorinox’s “130 Years” Celebration two weeks ago in New York City, which was attended by more than 250 bloggers, Japanese watch enthusiasts got a chance to seeone of the world’s most resistant watches in action at a well attended party on August 29th at Victorinox Swiss Army’s newly relocated store in Ginza, the city’s upscale shopping district. More than 125 journalists and VIPs were given a first-hand look at the hyper-robust creation.

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